ImprovingBirth, our first campaign recipient, will receive $3 from every cute tank you buy! ImprovingBirth is a nonprofit organization whose mission is to inform, support, engage, and empower consumers, community leaders and providers with powerful tools to improve birth. 

ImprovingBirth believes when people have the tools to inspire change, they will take action. We agree! Your support of our products helps support their mission to make pregnancy and birth a safer experience for all moms and babies. 

Some Staggering Stats From ImprovingBirth

-70% of labors in the US are induced or sped up – often for non-medical indications, not resulting in improved infant outcomes.

-Black women and their babies are 4X more likely to die than white women no matter their socioeconomic status.

-It is estimated that more than 40% of hospitals have a "VBAC ban" in place, contrary to national health policy and current guidelines.

-36% of women surveyed described their birth as traumatic. ImprovingBirth sees our culture as masking the trauma of maternity care practices with the trauma of childbirth: They are not the same thing.

Thanks for partnering with us to help support this important work, mama!